Aidan McCullen

Sep 28, 2016

9 min read

The All Blacks Digital Strategy: or X’s, Y’s & C & S >1’s & 0’s & S

Where X’s, Y’s are people, 1’s & 0’s is technology, C is Culture, S is Strategy

For years, I mean 8 years, I have been asked: “What makes a great Digital strategy?”, what is a good one and what is a great one.

Over the years this has evolved to: